Public beta · built for agencies, CRO consultants & product teams

Client-ready UX audits, flown in minutes.

Boidwatch sends a flock of Census-derived personas through any site — each one driving a real browser session, not imagining one. They report what they tried to do, what they saw, and where they got stuck, step by step. The report lands ready to share.

Beta signup includes free credits. No card needed.

A specialist UX audit bills four figures and lands in three weeks. Boidwatch flies a hundred Census-drawn profiles through the page before the kickoff call ends.

Real profiles, not invented personas.

Each boid is one of 36,000+ Census-derived demographic profiles. Age, income, household, occupation, and a modeled Big-Five personality score. Sampled IPF-weighted so the flock matches the country. Seventeen navigation archetypes layer on top: cautious novice, confident scanner, and the fifteen between.

Behavioral traces, not heatmaps.

Every boid drives a real Chromium session — it clicks, scrolls, and gets stuck the way a visitor does, instead of an LLM guessing how a visit might go. We record what it tried to do, saw, felt, and remembered at every step. Replayable, deterministic, honest.

A deliverable, not a data dump.

Funnel, friction, segment breakdown, key-moment screenshots — composed into a report you can hand to a client or a stakeholder as-is, with a public link they open without an account.

We write down four things at every step.

Intent

I'm trying to find pricing before I sign up.

Perception

Top nav has five links. None of them say Pricing.

Affect

confidence0.4 frustration0.7 trust0.5

Memory

The hero mentioned a 30-day trial — try clicking the signup CTA.

One run × N personas × every step. That's the report.

Each row is one of the seventeen navigation archetypes, sampled from the Census-weighted population. Each step shows how many of them made it through. Dashed cells are where that archetype broke off.

Example Reports

The report is the deliverable your client sees. Two real runs:

EXPLORATION · 8 PERSONAS

Landing page

A small public hobby-discovery site.

TOP FINDING

Paste Memory terminology without explanation triggered privacy anxiety.

Read the full report

AUTHENTICATED RUN · 8 PERSONAS

Web app POC

A logged-in property-intelligence workspace.

TOP FINDING

Confidence badges read ‘Good 95%’ on every figure but were never explained, so the freshness signal meant to build trust got questioned instead.

Read the full report

Or drive it from code.

Boidwatch is a CLI and an HTTPS API, not just a dashboard. Run it from your terminal, your CI, or the coding agent that just built the page — Cursor, Claude Code, Bolt, Lovable.

# install (macOS / Linux)
curl -fsSL https://boidwatch.com/install.sh | sh

# create a key in the web app, then send a flock at your page
export BOIDWATCH_API_KEY=fg_live_...
boidwatch run create --url https://yoursite.com \
  --design-intent "Get visitors to start a trial" \
  --wait --format summary

JSON output everywhere, stable exit codes, and a machine-readable commands manifest — so the agent can drive it unattended.

Read the CLI guide

Beta Pricing

$20

100 credits

100 persona sessions.

$50

300 credits

300 persona sessions.

$100

750 credits

750 persona sessions.

Agency Founding plan

For agencies and CRO consultants who audit client sites every week. 1,500 persona sessions a month, white-label reports, unlimited client share links, and a direct line to the founder. Founding members keep this price.

$249/mo

Talk to us

Beta accounts start with 30 free credits — enough for six quick checks. Credit purchases are optional.

Watch the flock.

Beta access is free.